We can register dedicated keywords for each and every one of your campaigns. Customers are able to text in a keyword to a dedicated short code which is then automatically loaded into their dialler. The keyword denotes what team and list it gets loaded into. We are also able to send bespoke SMS message back to customers to acknowledge their communication and ensure they know their enquiry is being dealt with. This can certainly help for high volume inbound campaigns where you will want to maximize phone response and answer as many of these calls as quickly as possible. We are also able to maximize your campaigns by sending another text out to a customer if they have not answered a previous attempt to contact them. Again, this re-engages your demographic but does not waste important campaign time calling back customers who are not available or their query has now been dealt with, once again, driving down the cost of your campaign.
HOW WILL IT BENEFIT YOU?
The benefits to using SMS response is the costs of setting this up and using it for a campaign is far out-weighed by the increase ROI you will see. An SMS response campaign will only increase your response and it engages customers who may not have engaged with you previously. There is a sub set of customers across every demographic that will not want to engage with you directly by picking up the phone and speaking to someone straight away, the SMS channel now gives them the extra option and gives you that extra customer.
“Customers are really happy when we call them back as it puts the onus on us as the client to speak to them when they have the time to do so. I also find that the customers who have text seem more engaged with what I am saying and seem to give me more time to speak to them”