The buying process has changed in recent years, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
HOW WILL IT BENEFIT YOU?
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales. We are experienced in cold lead generation for our existing clients, we search, find and hand over hot leads to our Customers expert sales teams providing them with the opportunity to further expand their Business and Data Bases. Conversely we can give these leads to our in-house sales team, who work for you and who are dedicated to turning them into concrete sales for your business.